49 Ways to Build Your Brand Using Online Marketing

Building a brand from scratch is not an easy thing to do, especially if you are in a market that is very competitive. How does one start to rise above the noise to distinguish themselves as a heavy hitter? What techniques and tricks can you use to reach your brand awareness goals? Below I have outlined some of the most effective ways to build your brand using online marketing techniques.

Video Marketing:

1. Create videos that research proves will do well on the sites you are marketing to. Usually funny videos and tutorials tend to do well.

2. Decide what video marketing stance you are going to approach with your video marketing: Cut the video and add branding before something funny or interesting happens to redirect the viewer to your site. Or allow the entire video shown to allow for more viewers and impressions.

3. Initiate streaming rich media ads on videos.

4.Purchase pre-roll or post-roll ads on videos.

5. Distribute your video across these multiple video sharing sites.

Conversational Marketing

6. Leverage sites like Sponsored Reviews in order to create a viral buzz online regarding your brand.

7. Join as many forums as you can adequately sustain a quality contributor.

8. Get to know who the industry voice is for your niche and post comments on there blogs.

9. Contribute to online groups like google groups and myspace groups.

10. Market yourself by adding a blog.

11. Use advanced techniques to gain RSS subscribers for maximum exposure.

Pay Per Click

12. If you have a larger budget create an account on the top tier pay per click networks, Google, MSN and Yahoo!.

13. If you have a smaller ad budget go with Google and some tier 2 and tier 3 networks.

14. A great way to get branding is to get those impressions. Try giving 3^rd tier networks a try but know that conversions may be lower on 3^rd tier networks.

15. Utilize keycompete to get a good base on competitor PPC advertising.

16. Do extensive keyword research to find optimal exposure and converting keywords.

17. Try to find niches and keyword markets to target that are not as heavily competitive but are highly trafficked so your cost per click will be way down.

18. Mind your ad quality.

Social Media Marketing

19. Stay as ethical as you possibly can.

20. To successfully leverage your social media for online marketing you need to really be active in your communities, ergo is best to have power accounts on a few social media sites rather then trying to manage many of them across multiple networks. Find your niche.

21. Initiate social bookmarking campaigns online.

22. Create content to support edits in wikipedia.

Email Marketing

23. Team with companies with double opt in lists

24. Sponsor mailing lists with companies who have a wide subscriber base.

25. Try to leverage DBA lists

26. Setup a network of sites geared towards lead generation. By capturing these leads you can use them for yourself or sell them to leading lead brokers.

Mobile Search Marketing

27. Create a click to call campaign

28. Develop a mobile version of your site.

29. Include jump links below your content as normal navigation on a mobile search page can cause problems when viewing on mobile devices.

Search Engine Optimization

30. Optimize all title tags and meta data according to your rev mix.

31. If you are having problems ranking internal pages for there given keyword terms consider developing an effective silo.

32. Develop search engine friendly html sitemap.

33 Develop quality internal linking structure.

34. Create optimized html source code.

35. Create optimized robots.txt

36. Create optimized XML sitemap.

Affiliate Marketing

37. Create accounts in the 2 major affiliate networks, link share and commission junction.

38. Evaluate your competitions affiliate program

39. If you do not have an affiliate option for your services or products then think about creating one because the chance to have others advertise your products and services is a great way to get exposure and build your branding.

40. Incentavize your affiliate deals to attract the affiliate and the consumers.

Banner Advertising

41. Examine potential sites demographics.

42. Get media break outs

43. Consider Portal Advertising

44. Weight your cost per acquisition model between the cost of CPM and CPC banner advertising.

Application Marketing

45. Create a marketing campaign on Instant messangers

Contextual Advertising

46. Initiate a PFI (pay for inclusion) campaign for in bound links with sites likeText Link Brokers.

47. Consider Pre Sale pages or Hosted Marketing packages.

On to offline Marketing

48. Clothing is one of the best ways to market a product and service on and offline. By creating clothing that is branded with your logo and services you can ad this clothing line to online shopping sites and having people wear your clothes with your branding obviously increases your brand awareness.

My last and final tip is to make sure that everything you do can be tracked and measured via an accurate web analytics system. If you can afford it I would recommend click tracks. If that is to expensive for you then you might consider web trends. Many of these tips can not only improve your online marketing success but can increase the value of your own site allowing you to be paid much more for your sponsored reviews..

source:

http://blog.sponsoredreviews.com/?p=67

Does W3C Validation Affects SEO?

This was the question that I was trying to answer myself after I have redesigned my theme and I noticed that not everything was perfect. When I started analyzing  my home page, I’ve noticed that a lot of html validation errors existed. When I tried to analyze deeper an article, the amount of errors doubled and I really started to freak out thinking that my SEO would be greatly affected and I would not receive too many visitors from Google.

After analyzing what the errors consisted of, I have started to correct some of them, but regardless of how many I was fixing, others kept popping out. Then it crossed my mind that it would be a good idea to analyze some of the bigger sites that I was visiting to see how W3C Validation Affects their SEO. After doing an analysis on 3-4 sites I saw that all had problems with html errors but still they received a lot of visitors from Google and had a high PR. Then, just to be sure, I looked for  the opinion of some respected SEO’s regarding the subject.

Respected SEO’s on W3C Validation:

1. Aaron Wall, of  SEOBook:

If you want to get links from web designers who charge high rates then W3C validation is important to SEO, otherwise it has little direct importance outside of ensuring proper rendering to end users. When one visits Amazon.com or Google or Yahoo! (or just about any billion Dollar+ internet company) they will find a website that doesn’t validate. Why is that?

2. Brent Payne, SEO Director for Tribune

I like to keep errors under 25 or so, though Tribune has 100+ errors. Perfect code, I don’t think is necessary but you don’t want to have too malformed of HTML. Some say it is a ranking factor, I say you just don’t want to have stuff that is too unexpected for the bots.

3. Dennis Goedegebuure, Senior Manager & Head of SEO at eBay Inc.

It depends on the type of errors and how many, it all depends on whether the crawler can actually read the real content of the page.

4. Matt Cutts the official voice of Google

Here is a video with what Matt has to say regarding the problems:

With Respect to Effect of W3C Validation over SEO

As you can see from the above testimonials, validation has no direct impact over SEO and you will not receive any bonus from Google. But this doesn’t mean that you don’t have to fix some of the problems to make the site more appealing to the visitors and have a really speedy website.

Just try not to lose too many hour over this and just let it be.

source:

http://www.bitdoze.com/seo/does-w3c-validation-affects-seo/#

How Keyword Density, Frequency, Prominence And Proximity Affects Search Engine Rankings

In this article, I explain the difference between keyword density, frequency, prominence and proximity, and how they affect search engine rankings.
Keyword Density
Keyword density refers to the ratio (percentage) of keywords contained within the total number of indexable words within a web page.
The preferred keyword density ratio varies from search engine to search engine. In general, I recommend using a keyword density ratio in the range of 2-8%.
You may like to use this real-time keyword analysis tool to help you optimize a web page's keyword density ratio.
Keyword Frequency
Keyword frequency refers to the number of times a keyword or keyword phrase appears within a web page.
The theory is that the more times a keyword or keyword phrase appears within a web page, the more relevance a search engine is likely to give the page for a search with those keywords.
In general, I recommend that you ensure that the most important keyword or keyword phrase is the most frequently use keywords in a web page.
But be careful not to abuse the system by repeating the same keyword or keyword phrases over and over again.
Keyword Prominence
Keyword prominence refers to how prominent keywords are within a web page.
The general recommendation is to place important keywords at, or near, the start of a web page, sentence, TITLE or META tag.
Keyword Proximity
Keyword proximity refers to the closeness between two or more keywords. In general, the closer the keywords are, the better.
For example:
How Keyword Density Affects Search Engine Rankings


How Keyword Density Affects Rankings In Search Engine
Using the example above, if someone searched for "search engine rankings," a web page containing the first sentence is more likely to rank higher than the second.




source:
http://www.mikes-marketing-tools.com/marketing-tips/keyword-densities.html

New Version of HTML - HTML 5

HTML was developed by the W3C until 2004, when members of the HTML working group grew disturbed with the direction the W3C was going with HTML. They felt that the W3C was not paying enough attention to the real-world development needs of the language and focusing too much on XML and XHTML. So they formed a new group called WHATWG (Web Hypertext Application Technology Working Group) devoted to evolving the Web. They started by working on a new specification of HTML - HTML 5.

HTML 5 is a new version of HTML 4.01 and XHTML 1.0 focusing on the needs of Web application developers as well as evolving HTML and addressing issues found in the current specifications.

You Can Use HTML 5 Right Now

While the HTML 5 specification (also on the W3C as a Working Draft) is not finalized yet, you can use it with any browser that supports it or any part of it. For example, many Web browsers currently support the [a href='http://www.whatwg.org/specs/web-apps/current-work/multipage/the-canvas-element.html]canvas element. This element is used to draw graphics with scripting. It is currently supported by Safari, Firefox, Opera, and IE 8.

Why Should You Learn HTML 5

HTML 5 is the newest specification for HTML, and many browsers are going to start supporting it in the future. One nice thing about HTML 5 is that it attempts to stay backwards compatible. So if you don't want to learn it just yet, you don't need to.

If you build Web applications you will eventually want to learn HTML 5. There are a lot of new attributes and tags built just for Web applications. For instance, there are a number of new event handlers for drag and drop:

ondrag
ondragstart
ondragend
ondrop
And many more.

At this point in time, there is not a lot of support for HTML 5, but that support is growing all the time. By staying abreast of the changes you'll be prepared when they become widely available for use.

source:
http://webdesign.about.com/od/html5/qt/what_is_html5.htm

7 Steps to Get Your New Site Indexed in 24 hours

Most SEO’s will advise you to buy an existing site/domain (lots of age benefit), but there are times when you need to start from scratch with a fresh domain. It can sometimes take a couple of weeks to get a new domain indexed by Google (even longer to start ranking!). In order to speed up the process of getting your site indexed quickly, even in 24 hours, follow the steps outlined below:

1) Create 5 pages of content
Skip the “under construction” page and write several pages of real content, at least a few paragraphs.

2) Create Internal Links to your Pages
Put the content in a template with a menu structure to make this step easier. You can find free templates at oswd.org and other places, at least to get started. Link to the content through the menu, and if you have a major landing page, link to it from the content of a page or two.

3) Tag on Social Bookmarking Sites
After just a few minutes to create an account with these sites you can submit a link to your site. This gives you an instant way for Google and other search engines to find your site because these social bookmarking sites get visited by the search engine bots (like the Googlebot) quite regularly. A few bookmarking sites to recommend: Del.icio.us, BlinkList, StumbleUpon.com, and Furl. Make sure you tag them with common words, like those you find on their tag clouds (BlinkList has a good one, just scroll down on the page to see it).

4) Comment on popular and recent blogs (with your link)
Find 5 blogs that are fairly popular, relevant to your site, and have a recent blog post (last day or two). Read the post and add a comment that contributes to the discussion, including a link to your site in the URL field.

5) Create, Submit, and Ping your XML Sitemap
You can create a free XML sitemap here then upload the file to your site (just save it as sitemap.xml). Then ping Google with your sitemap by typing in the following URL in your browser, replacing the domain name with your own:

http://google.com/webmasters/sitemaps/ping?sitemap=http://www.mysite.com/sitemap.xml

Next, create an account with Google Webmaster Central, add your site, and submit your XML sitemap.

6) Install Google Analytics
Add Google Analytics (free) to your site. Don’t forget to verify your site with them to get the data collection started.

7) Run some Google Ads
Create an account with Google Adwords and start running some ads, even if its just for the domain name, company name, or some long tail keywords. Google has to go to your site because of their quality score, which includes “your landing page quality”. Just spend a couple of bucks and it can help jumpstart the indexing.

With these steps, you should see your site indexed fairly quickly. I can’t guarantee the 24 hours, but it is possible. At the very least it will speed up the indexing significantly (from weeks to days). Look for the “googlebot” to visit in your site analytics. Then look for your site to show up with Google by doing a search with the site: operator (for example, site:sphinn.com). Enjoy!

source:
http://www.soloseo.com/blog/2007/11/26/7-steps-to-get-your-new-site-indexed-in-24-hours/

Search Engine Marketing

WHAT IS SEM?

Search engine marketing, or SEM, involves using search engines to a company's best advantage, employing strategies to direct increased internet traffic towards a site and therefore enhance sales opportunities. For the most successful plans, SEM is grounded in detailed research. WebDynamic works hard to offer the most advanced resources and capabilities for analysis, providing the most effective SEM solution possible.

Because SEM is a new and constantly changing area, WebDynamic works to stay ahead of all the latest developments. For effective SEM Australia wide, call us now and see how an innovative internet marketing solution can help you achieve your goals.

WHAT ARE THE ADVANTAGES OF SEM?

SEM offers you many benefits, allowing you to reach beyond the limits of traditional marketing techniques. When you choose WebDynamic to develop an internet marketing strategy for your needs, you get the advantages of:

Great leverage- Effective SEM enables you to attract millions of potential customers quickly and directly

Low risk, cost-effective solutions- SEM saves money and lets you avoid many of the risks associated with traditional marketing techniques

Measurable results- WebDynamic can monitor how well your strategy is working and track how and why your customers are finding you

Exact targeting- We allow you to reach precise demographic groups, targeting the right sort of visitor to your site to maximize sales opportunities

For quality SEM Australia wide, call WebDynamic now. Our experienced web strategists are waiting to show you how SEM can turn your business around.

HOW DOES SEM AFFECT MY BRAND IMAGE?

As well as giving you more sales opportunities, an SEM strategy benefits your company by creating a strong brand presence on the web, enhancing your image as a credible and reputable business. Your company will benefit from:

Visibility- SEM helps to make it easier for customers to find your services and contact details

Exposure- When more people hear about your business, SEM increases your chances for future sales opportunities

Credibility- SEM works to enhance your reputation as a legitimate and professional company

Brand awareness- Your name is more likely to be noticed and remembered when it is constantly popping up in search engine listings

ACHIEVE YOUR GOALS WITH QUALITY SEM

WebDynamic offers professional internet marketing strategies for all kinds of Australian companies, helping businesses to realize their goals. For an effective SEM plan tailored perfectly to your needs, call us now and speak with one of our qualified consultants.

WebDynamic is dedicated to providing the best possible SEM services for clients from all business sectors. Many years of experience has enabled us to fully refine our techniques and processes, so that we can offer you:

Expert procedures- Our experience has taught us the most successful SEM techniques, allowing us to implement your marketing strategy quickly and effectively.

Inside understanding- Our in depth knowledge of audience behaviours and internal search engine processes gives you an inside perspective and a unique marketing edge

Comprehensive research- We have the most advanced tools and resources for research and analysis, helping to tailor your SEM solution directly to your needs

Full in-house services- Avoid the risks associated with third parties- we offer a complete SEM solution package all in one place

ACHIEVE YOUR GOALS WITH QUALITY SEM

WebDynamic offers professional internet marketing strategies for all kinds of Australian companies, helping businesses to realize their goals. For an effective SEM plan tailored perfectly to your needs, call us now and speak with one of our qualified consultants.

Source:

http://www.webdynamic.com.au/sem-australia.html

Tri-fecta of social media marketing on the web

Twitter, Facebook, & MySpace 
These networks are the tri-fecta of social media marketing on the web. Twitter, Facebook, and Myspace currently dominate the social media game with the most users, the most activity, and the highest chance for a successful campaign. While not all businesses do well with social media, everyone should have some sort of presence on these three networks. Depending on your business and your time commitment, you may want to pursue activity on other networks as well, but starting out with these three is a great way to get used to the social media sphere and how to interact with users in this space.

We are going to go in depth with each of these networks, in order to give you the best idea of how to get started, and what to expect from growing your networks socially.

Twitter - What is it?
Twitter is a mirco-blogging network which invites its users to answer a simple question: What are you doing? This question is answered in 140 characters or less. The interesting thing about twitter is that it is not a one to one type of communication tool, it’s a one to many communication tool. So, you can send a message out, instantly to an entire community ready to respond in seconds.

Facebook - What is it? 
Facebook is a social networking site originally exclusive to college students. Building in popularity since it’s inception in 2005, now Facebook is THE social networking service and it’s available to everyone. Built around the idea of a profile, you can connect with former classmates, co-workers, friends, family, etc. It offers many exciting features and truly is the most popular social networking tool at the moment.

Myspace - What is it? 
The originator of the social media frenzy, Myspace is the first big player on the block. Very similar to Facebook, Myspace allows users to create a profile on their network, and connect with others via messages, comments, and group communities. While many businesses tend to shy away from Myspace due to its sorted past, it is still a powerful social network, and could be a good place for certain kinds of businesses to network.

source:

http://www.customermagnetism.com

Google Architecture

Google Architecture

Google Search Engine works upon its own algorithm to present the results for every search query. The algorithms are kept secret but there are certain rules which are followed and need to be understood keeping the website optimization in view. Following is a generalized working of Google’s search engine.

Google Architecture: Web crawling is carried out by several distributed crawlers. 

ndexing is done in three fundamental steps.

1. Parsing 

2. Indexing documents into Barrels

3. Sorting

Then the ranking system comes into play. Google maintains much more information than any other typical search engines like Yahoo & Bing. Every hit list contains position, font and capitalization info. Google’s ranking system is designed such that no particular factor is given too much focus. For a single word query google will look at the hit list for that keyword. The hits are considered as different types (title, anchor, URL, plain text large font, plain text small font….) where each has its own type-weight.

Google is successful in giving the most relevant results for different search queries because of such control measures and filter processes. So according to Google search engine news, keep it simple and original to rank better in their search results.

source:-

http://search-engine-news.blogspot.com

Three Tips to Better Manage Your Social Media Marketing Campaign

If you are still "testing the waters" when it comes to social media marketing, which are behind the times. Social media marketing has matured beyond the stage of trial and error and has become a critical component of any online marketing campaign. Some web marketers have even said they would be willing to give up their website through their social profiles if I had to choose (not something I do recommend, for the record). The point is that almost everyone knows they need to get a social media campaign marketing course, but many are still a little fuzzy on the details hard.

Here are 3 tips to better manage your marketing campaign social media:
1. Create bios first
All social networks, large or small, allows users to create a profile description of themselves. However, each network has a different idea about the kind of information you get to share and how much space you have to do in Facebook and Twitter See, for example. Facebook gives you a virtually unlimited space to present your company and your brand. Twitter gives you about two sentences. Both streamline the process of creating profiles on social networks and ensure that the information and messages are consistent, develop different profiles of different lengths before starting his campaign.

2. Decide who will be your "voice"
Almost all of the marketing department has a viable claim as to why you should manage your marketing campaign social media. PR says it should be in charge because they are accustomed to being the public voice of your company. SEO expert says it should be in charge, because he knows how to use social media to create a strong portfolio and brand relationship online. The creative team, brand manager, etc all have the same reasons. No matter what you decide to hand over the reins, just make sure that someone in charge and responsible for coming through their social profiles. Having one person in charge shall ensure that its brand remains intact and consistent in your messaging.

3. Emerge from the Big 3
You have to be on Facebook, LinkedIn and Twitter, but that does not mean you only have to be in such networks. There are literally hundreds of smaller niche networks, so you can develop a community. Just because they are small does not mean they are not valuable! It might even be a social network that appeals directly to his audience, making it potentially more powerful than any other network could join. Just remember that if you join a network, there is much value in taking time to really build a community around your brand. If only the creation of profiles for a link, you are not doing much to add real value to your campaign.

These three are just to get the ball rolling in campaign social media marketing. Obviously you need a lot of work and time to run a successful social media campaign. But this is a blog for another day.

Long tail keywords - PPC Beats Long Tail Keywords

After years of selling in Internet, we have come to realize that a more creative sales plan is PPC advertising. Adwords pay per click, however, has its drawbacks. If you think marketing has been really small keyword, mounts a chance of losing a lot of money. It is quite a surprising statement to tender for the same keyword with some knowledge of marketing, rather than having an income to outperform their competitors. That's one reason I suggest to broaden their horizons through the regulation of long tail keywords with PPC improved formula.

Long tail keywords are treasures that employers shadow home shopping operation mostly do not realize it. A keyword in the queue lengthens a password against a singular word. Instead of regulating a keyword related to the subject, you can put together for a long tail keyword as a way to get item. Long tail keywords have actually been in effect since not all people just dig a singular word, today the majority of Internet searches is an alphabet soup of mixed.

Living in famed make use of the word of long tail keywords in your PPC advertising campaign, regulating the collection of keywords as a tool for Google AdWords keywords and SEO Book. These supports have now been used to produce a volume of competitors to a current buzzword. You also will be means to find out how the majority of searches per month for each keyword is created. In more than help win a PPC keyword tool promotion costs of a series of keyword phrases, due to the momentum of his campaign.

Using long tail keywords usually do not help me to beat a price promotion despite PPC also helps me get the chain on the first page with my blogs and articles. Long tail keywords has been forced to sectors of the campaigns of PPC on my machine to create income online. Before dropping out of the regulation of pay per click promotion indicating a long tail regulate cruise keywords in your campaign.

How Can US internet providers hijack users' search queries ??

Searches made by millions of internet users are being hijacked and redirected by some internet service providers in the US. Patents filed by Paxfire, the company involved in the hijacking, suggest that it may be part of a larger plan to allow ISPs to generate revenue by tracking the sites their customers visit. It may also be illegal.

Reese Richman, a New York law firm that specialises in consumer protection lawsuits, today filed a class action against one of the ISPs and Paxfire, which researchers believe provided the equipment used to hijack and redirect the searches. The suit, filed together with Milberg, another New York firm, alleges that the process violated numerous statutes, including wiretapping laws.

The hijacking seems to target searches for certain well-known brand names only. Users entering the term "apple" into their browser's search bar, for example, would normally get a page of results from their search engine of choice. The ISPs involved in the scheme intercept such requests before they reach a search engine, however. They pass the search to an online marketing company, which directs the user straight to Apple's online retail website.

More than 10 ISPs in the US, which together have several million subscribers, are redirecting queries in this way (see below for a complete list). None of the companies would comment on the redirection scheme, but evidence collected by Christian Kreibich and Nicholas Weaver at the International Computer Science Institute in Berkeley, California, who discovered the redirection and have been monitoring it for several months, suggest that the process generates revenue for the ISPs.

The Berkeley team has identified 165 search terms, from "apple" and "dell" to "Safeway" and "bloomingdales", that are passed to marketing companies and then redirected to the appropriate retail website. The marketing companies include organisations like Commission Junction, a Santa Barbara, California, a firm that retailers pay to supply traffic to their websites.

Organisations that provide Commission Junction with traffic, which may include Paxfire and the ISPs the Berkeley team monitored, receive a cut of any purchase their users make. The cut is typically around 3 per cent. Commission Junction said that it was investigating the behaviour identified by the Berkeley researchers.

source - newscientist.com

Do you know about“What do you love?” (wdyl.com) by Google

“What do you love?” (wdyl.com) by Google – Google Launches a Different Kind of Search Experience

Google has launched a site called wdyl.com. That stands for “What do you love?”. That is the all the site says with a search box and a heart button until you enter your query.

Once you enter it, you get a different kind of search results page. The page will show you a graphical interface with boxes for results in Image Search, Maps, Google Alerts, Patent Search, Google Trends, Product Search, Sketchup, YouTube, Books, Google Translate, Blog Search, Picasa, Google News, Google Earth, Google Mobile Search, etc. It also has boxes for various Google tools.

For example, if I tell Google I love “India” it will also show Gmail box telling me to email somebody about India, a Google Calendar box telling me to plan an event about India, a Google Voice box telling me to call somebody about India, a Google Moderator box telling me to organize a debate about India (a fantastic idea), a Google Groups box telling me to start a India discussion group (another great idea), and a Chrome box telling me to access India stuff on the web, faster.

For more details -

http://www.seo4world.com

History of Yahoo Search Engine

The Jerry and David's Guide to the World Wide Web History

The two founders of Yahoo are David Filo and Jerry Yang started their Guide ("Jerry and David's Guide to the World Wide Web") in 1994. And the more they worked on their guide, the more they had to split the website into more categories, and split into sub categories and more sub categories. This is the actual concept of Yahoo. A core and multiples road (categories) to lead you where you want to.

The name Yahoo! is an acronym for "Yet Another Hierarchical Officious Oracle".

Yahoo! got its first million hit per day in the fall of 1994, translating to almost 100 thousand unique visitors.

Yahoo! gets 2 millions investment from Sequoia Capital and a dozens of Silicon Valley venture capitalists in march 1995 and is Incorporated .

Yahoo received other funding in the end of 1995 from the investors Reuters Ltd. and Softbank.

Yahoo! had its initial public offering on April 12 1996, raising $33.8 million dollars, by selling 2.6 million shares at $13 each.

in 2000 the radio news station CNBC reported that Yahoo! Inc. and eBay were in discussions to initiate a 50/50 merger.

In 2002 Yahoo acquired Inktomi and in July 2003 acquired Overture Services and its subsidiaries Altavista and All the Web. In 2004 Yahoo dropped Google Powered results and returned to using its own algorithm to provide search results and launches its own search engine technology.

August 11, 2005 Yahoo! acquires 40% of Alibaba.com for $1 billion US, and Alibaba will take over operation of Yahoo! China.

Nowadays in 2006 Yahoo serve 345 millions users each month with a budget revenue of 3.57 billions dollars and 7,631 employees (2004).

Google's budget is of 6 billions dollars with 5400 employees (December 2005).

For more informations about Yahoo History you can check on Wikipedia.com or Yahoo.com the history sections if you really are in fond of it. 

Source -

irkawebpromotions.com

Yahoo Ranking Algorithm

Yahoo is one of the major Search Engine on internet when visitors need to find relevant documents. It is also the major web portal on internet.

Yahoo Search Engine is as important as Google in term of search engine optimization, you must have a good ranking on Yahoo SERP's or you will miss some potential traffic opportunities for your website.

Yahoo provides informations to more than 350 millions users a month, it is more than Google.

Yahoo isn't only a search engine but has many different services such as Yahoo mail and Yahoo news!

Yahoo Ranking Algorithm

Yahoo Algorithm is not far from Google Algorithm but different at some points, Yahoo gives much interests in taking its web directory as part of the its Ranking Algorithm. It is sad but real, if you are not in Yahoo Web Directory, you can wait a long time before you appear in Yahoo SERPS. Zeal was the solution for a while if you didn't have the budget of adding a website in Yahoo Web Directory, now Zeal shut down, so submit your website to Yahoo.

If you have a business website you will have to pay $299 dollars annualy to remain inside Yahoo Web Directory. For organizations or informational web sites you can try to Submit freely your web site to Yahoo Web Directory.

Although it's not by applying a fast submission to Yahoo Web Directory and after forgetting about it that your web site will rank in the TOP 10 for each keywords you target! You will have to do some follow up with the Yahoo editors in order to get your website inside!

Also yahoo seems to love more site-wide linking than google.

The Yahoo Ranking Algorithm:

- The title of your website must contain your major keywords. The title is the biggest ranking factor of Yahoo's raking algorithm!

- The description you give when submitting to yahoo web directory should include your major keywords, however don't try to repeat them too much. Very important step.

- Click Popularity is part of Yahoo's Algorithm, Google doesn't put much on that to determines one website ranking. The more visitors click on your website from Yahoo SERP's, the more you'll get close to the Top Ranking.

- The category you are listed in Yahoo Web Directory should (if possible) contain some keywords. This plays a little with the ranking.

- Site-wide linking. Its a choice you have to make, you can get one link per domain in order to rank well on google search engine but you can also get a lot of site-wide linking from other site, Yahoo loves it.

Some people on internet say that Yahoo uses PageRank from google as part of its algorithm. Web sites you see appearing in Yahoo SERP's TOP 10 have sometimes PageRank and sometimes not. PageRank is only used for google search engine ranking and it's affiliates.

Yahoo Ranking Rules

You have to submit your website over yahoo web directory and search engines. Here are the links : Yahoo Website Free Request.

Do not submit all your web pages one by one, you just need to submit your home page, spamming the submission process can result to a ban of your web site on yahoo search engine and you might never appear on yahoo SERPS.

Source - 

irkawebpromotions.com

The Strategies of SEO Experts

Google’s Panda update in June sent a large number of websites plumetting down the search engine rankings.  This has left many SEO consultants and webmasters asking why is Google penalizing some good sites to get the bad ones?

There has been widespread discussion amongst webmasters and SEO experts as to what is the best approach to get their sites out of Google’s black list as soon as possible.

HubPages is a site which was hit hard by recent updates, so it has had to try to recover quickly. It found a solution by dividing their site into a thousand sub-domains and shifting the low quality content to some of these sub-domains. This way when the Googlebot crawls such pages it will penalize the low quality pages only rather then the entire website. However I question if this is a viable long-term strategy or will it only get you out of the Panda effect temporarily?

Apart from original, well written and grammatically correct content, there are other things you can do to your site to recover from Panda. SEOs and Webmasters on the WebmasterWorld forum have put together a list of tips they have used to recover from the Panda update which includes:

• Keyword density and its placement
• Site architecture and layout
• Right proportion of advertisement/ images/ content so that the page does not look spammy
• Studying the analytics and behavioral characteristics of the visitors on your site help in identifying the problem areas and making the subsequent corrections
• Choose quality of inbound links from reputed websites over quantity
• Continuously building backlinks for your site ensures your pages being visited by the Gogolebot on a regular basis
• Regular content, product description, rate updates also adds to the value of your site
• Block the GoogleBot from crawling the low quality pages, if any on your site
• Clean up your site for any broken links or webmasters tool errors
• The Page Speed Tool provided by Google is a good indicator of your website quality and what all areas need to be worked on

Though no official guidelines on ‘how to recover from the Panda update’ has been given by Google, these tips should .

Since we know that Google is making constant updates to its algorithm and that Google Panda is here to stay, a safe and reliable game plan will work best.

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