25 Google Website Optimizer Tips For Better Product Pages

Increasing e-commerce conversion rates is challenging. With thousands of possible pages, where should you start optimizing? Even if you can answer that question by picking a small set of pages to start with, what changes should you make?

The following tips will be focused on product page testing, but we will first set the stage with few setup items:

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1. Segmenting your visitors. Nothing is more powerful than segmenting your visitors and examining the different trends these visitors follow on your site. At a minimum, you should segment visitors by source of traffic, keyword, type of visit (new vs. returning) and country.

2. Segmentation with Google Website Optimizer = Testing on Steroids! Not all customers are created equal, nor should you deal with all customers equally. Testing different versions of your page or funnel is powerful. Testing different versions based on the type of visitors is even more powerful. There are different ways of doing this, but we recommend starting with BTBuckets  or with these instructions .

3. Setup your funnels. Funnels tell you what pages are causing visitors to exit the site. At a minimum, we recommend you setup the following funnels:

• Home page to cart page funnel
• General checkout process funnel including the cart page
• General checkout process funnel excluding the cart page
• Checkout process funnel for different payment types including the cart page
• Checkout process funnel for different payment types excluding the cart page

4. Funnels & visitors. Beyond setting up funnels is segmenting your traffic and examining how it moves in funnels. But how do you do that in Google Analytics? We will let you in on a small secret:

• Setup the different funnels in Google Analytics
• Setup different profiles to represent the different segments
• Now, you can examine each of the funnels for the different profiles

5. Returning visitors vs. new visitors. Comparing different segments of visitors can be confusing. You should expect visitors from organic search to interact differently with your site compared to visitors from paid search. We find that segmenting new visitors versus returning visitors can reveal major design problems in the site. Generally returning visitors will take longer on a site, view more pages, and have lower exit and bounce rates. If that is not the case, then you might have major design issues to deal with.

6. Product pages: A micro conversion. We like to run the product pages tests twice with different conversion goals:

• Micro conversion goal: When a visitor adds an item to the cart, we count that as a micro conversion.
• Macro conversion: When the visitor completes an order, we count a macro conversion.

7. Product pages: the image. Yes, you heard it before. An image is worth a thousand words. However, product images do require an investment, so test the correct solution for your website. Each of the options below will require considerable time, software, and resource commitment. So, test with 5 to 10 products before choosing the right solution for your website.

8. Product pages: Image of product in use. Test with showing the product in use vs. images with solid backgrounds. While in many cases showing the product in use helps the visitors see themselves use the particular product, this is not the case for all products. Apparel websites seem to benefit from this feature. Electronics or book websites, not so much!

9. Product pages: Location of the image. Where should you place the product image? Common wisdom is to place product images on right side of product pages. But common wisdom fails to predict how visitors will act on your website. So test placing the image on left versus the right and see which converts better.

10. Product pages: Product zooming. If you have the software installed on your website, then allowing visitors to zoom in and examine the product closely is an excellent feature to add.

11. Product pages: Multiple product images. Finally, consider having multiple images of the product. We usually recommend having 3-4 images per product to start with. But a word of caution here: hire a professional photographer for these images. Having several low quality images versus a single high quality image is something worth thinking about.

12. Product pages: your product descriptions. Most e-commerce stores take the product description from the manufacturer and place it on the site. So, you will find the same description on competing e-commerce stores. Pick your top 10 best selling products and:

• Test the impact of having the standard manufacturer's description versus custom copy your team creates. What impact does this have on the micro conversion (visitors adding items to their cart)?
• Test different versions of the custom copy you create: Not all copy created equal. You might want to test technical copy versus non-technical. Consider the different market segments and what words will have the most impact on them.

13. Product pages: Reviews. Reviews are great for increasing conversions. There are many studies that show product reviews are responsible for up to 30% uplift in conversions. However, if you are just starting out, allow customers to add reviews but do not display them right away. Wait for a product to collect enough reviews before sharing them with your visitors. Consider using services such ProductWiki  to add images on your site.

14. Product pages: add to cart buttons. Yes, they do impact conversion. And there are many things you can test with these:

• Test the location of the add to cart button
• Test different designs of the add to cart button
• Test the wording on the add to cart buttons

15. Product pages: don’t overdo it! What do you think of this?

Too many CTAs (call to actions) can stop a visitor in their tracks.

16. Product pages: cross-sells and upsells. We know that you want to sell more of your products. Cross-sells and upsells can help you do that, but they also can distract the visitors. So, test the placement of cross-sells and upsells on your product pages. Should they go in the left navigation or somewhere in the middle section of the product pages?

17. Product pages: pricing. Most of your visitors will do some sort of comparison shopping. So, test different prices and see what impact that will have on your conversion rates. We had a client who reported a 135% increase in conversion rate by lowering product prices by 10%. We do not like to focus on pricing as a mechanism to increase conversion rates but sometimes it works really well.

18. Poor man testing: pricing & Google Website Optimizer. It is usually difficult to switch back and forth between different pricing for items, but here is a general framework to help you:

• Most ecommerce packages provide a way to maintain a single price for a product. Plan on a strategy for testing multiple prices:
• Price A is the original price
• Price B is the original price x 1.10 (10% increase)
• Price C is the original price x 0.90 (10% decrease)
• Price A (original is already saved in your database). You can either maintain Price B, C in the database or have application logic to switch between the different prices for a single item.
• One option to implement this is to have all prices available on the page and use GWO to display one price and hide the other two prices. Another option will be to use GWO to pass a variable value to be used in a formula to change the price.
• Implementing this should take less than a day and will provide a mechanism to test prices in Google Website Optimizer.

19. Product pages: stock availability. This is a no brainer. No customer likes to add an item to their cart only to discover later that the item is out of stock. So, tie your front end e-commerce store to your inventory system. If that is too much, then consider a daily update.

• Bad: No product availability on your site
• Good: Always display product availability
• Excellent: Display messages to encourage customers to buy a product if you have limited stock available (Only 5 left in stock -- order soon.)

20. When can I have it? Tell visitors when the product will be in their hands. Do not tell visitors the items will arrive 3 to 10 days. That will simply kill your conversion and if it does not, it will irritate visitors.

21. Product pages: Feature list.

The first level of attracting customers is features. Features are the facts about a given product. Features of an outdoor grill might include:

• Electric
• Grease tray
• Non-stick cooking surface
• Temperature control
• 300 square inches of cooking space
• Attached working surface

22. Product pages: The benefit list. Benefits start you on the road to closing a sale. The benefits of the above outdoor grill include:

• Convenience
• Electric
• Non-stick cooking surface
• Attached working surface
• Easy to Use:
  • Electric
  • Non-stick cooking surface
  • Temperature control
  • Attached working surface
• Saves Money
• Electric
• Temperature control

23. Product pages - People buy benefits, they do not buy features. What results do your customers want from your barbeque? They want a grill that offers:

• Tasty, Healthy Food Every time
• Temperature control
• Grease tray
• Perfect for Easy Entertaining
• 300 square inches of cooking space
• Attached working area
• Easy to clean
• A Double Bonus: Environmentally Friendly While Saving You Money!
• Electric versus charcoal emissions
• Do not have to buy charcoal for the life of the grill

24. Bundled pricing. Consider bundling shipping costs with product items so visitors will not have to worry about paying for shipping costs. If the shipping costs are too complicated to understand or might be on the high side, we recommend testing bundling them with the product price.

25. Free shipping is a great way to increase sales. We have many clients who offer free shipping on orders above a certain size and usually see a nice uplift in both conversions and average order value by doing so.

 

 

 

Source;

http://websiteoptimizer.blogspot.com/2010/02/25-google-website-optimizer-tips-for.html

51 SEO points for OnPage Optimization

1. Place your keyword phrases at title tag. Title must be less than 65 characters.
2. Place the most important keyword phrase close the beginning of the page title.
3. Put some main keyword in keyword meta tag.
4. Write a good description for meta description tag, description must be unique to each page.
5. Keep Meta description short and meaningful write only 1 or 2 sentences in description.
6. Target the most important competitive keyword phrase at the home page.
7. Target one or two keywords phrases per page.
8. Use only one H1 header per page.
9. Place the most important keyword in H1 tag.
10. Use H2 and H3 for sub headers where required.
11. Use Bold / Italic / Underline for your keyword phrase for extra weight in contents.
12. Use bulleted lists to make content easier to read.
13. Use ALT tag for images, so that crawler can know about images.
14. Don’t use flash on your website because crawler can’t read flash.
15. Try to keep easier navigation of your website.
16. Use text based navigation.
17. Use CSS to creating navigation menu instead of JavaScript.
18. Use keyword phrases in file name, you can use hyphens (-) to separate the word in file names.
19. Create a valid robot.txt file.
20. Create a HTML site map for crawler and user.
21. Create a XML site map for Google crawler.
22. Add text links to others page in the footer of site.
23. Use keyword phrase in Anchor text.
24. Link the entire pages to each others.
25. Use keyword rich breadcrumb navigation to help search engines understand the structure of your site.
26. Add a feedback form and place a link to this form from all the pages.
27. Add bookmark button.
28. Add a subscription form at every page for increasing your mailing list.
29. Add RSS feed button so that user can subscribe easily.
30. Add Social Media sharing button.
31. Use images on every page but don’t forget to use ALT tag.
32. Use videos on your site which is related to your niche.
33. Write informative, fresh, unique, useful content on your site.
34. Write site content in between 300 to 500 words.
35. Keywords % must be 3 to 5%.
36. Don’t copy any content from other websites, fresh and unique content is the key of your success.
37. Add deep link to related articles.
38. Regular update your website with fresh content.
39. Use CSS to improve the look of your website.
40. Write your content for human not for robot.
41. Buy Country Level Domain name if your website is targeting local users.
42. Use a good keyword suggestion tools to finding good keywords phrases for your website.
43. Use 301 redirection to redirect http://www.domainname.com to http://domainname.com.
44. Try to buy local hosting server for your website if your site is targeting local people.
45. Use keywords rich URL instead of dynamic URL.
46. Break your article in paragraph if your article is long.
47. Add full contact address on contact page with direction map.
48. Validate XHTML and CSS at http://validator.w3.org/ .
49. Don’t use hidden text or hidden links.
50. Avoid graphic links, because text in the image can not be indexed by the spiders.
51. Don’t create multi page for with same contents.

Source:

http://techwebpro.com/51-seo-points-for-onpage-optimization.html

SEO vs social media optimization

There’s a never-ending debate as to which of these two is more important. Well, SEO is important because it attracts people to your blog or website, where you want them to land up. Similarly, if you have a well-optimized social media profile, there are chances of ranking high in the search engines. That’s because social media websites are themselves optimized and they help to bring a lot of incoming links to your site/blog.

However, social media may not take into account certain factors which search engines consider while making your content visible to others on the web. What I mean is, search engines do have algorithms based on which they’ll consider whether or not to rank your web page in a certain position. But with social media, you make your content visible to a wide range of web users. Here, the search engine algorithms have no role to play. However, the content quality should be high, as because you won’t have too many people spreading the word about it across social media networks.

So, the fact remains that both SEO and SMO contribute towards making people view your content more, thus driving in more traffic to your website/blog and helping you to convert them into regular visitors or leads. Whether you’ll give more emphasis on SEO or SMO depends on the goals you have, the kind of traffic you’re looking for and what you want the traffic to do for you. The key is to make the best use of both processes. In fact, it is possible to make both of them work for you as they have more similarities than differences.

http://www.speckygeek.com/seo-vs-social-media-optimization/

Article Submission for SEO

Article submission for SEO purpose is the most important factor today to gain maximum search engine exposure and targeted visitors to your website. Ignore this fact and your website may suffer in the long run and you will have to put more hard work to improve your website rankings later on.

Most webmasters and online business owners think that SEO article writing and submission is very hard and time consuming task. In reality, if you are focused and actually know your website purpose then producing SEO optimized articles and SEO article submission is not that difficult or time consuming.

If you cannot produce these types of articles on your own then you can easily outsource them by utilizing professional SEO article writing services online. To improve your search engine rankings and to gain maximum benefits from article submission for SEO, you need to master the following 3 factors:

1)  Quality keyword research

Before building your own website, the first thing you need to focus is to find the most searched keywords in your niche and to find the relevant topic to that keyword. E.g. If you choose acne niche for your new website then you must further drill down to find the most searched keywords which are also less competitive in nature.

Focus on solving specific kinds of problems faced by people in your niche. E.g. “remedies for back acne” is more focused keyword and rather much specific problem faced by people. You can use popular keyword research tools provided by Google and Yahoo for your research.

Once you find the right keyword then you can easily perform the content research by gathering basic facts and figures required to produce your website content. Gather relevant information from high respected websites in your niche. This will give your articles much more authority from the search engine perspective.

2) Quality Article Writing

To enhance the effectiveness of your articles, your articles must include keywords at right places like in your article title, the first paragraph, the conclusion part and article summary. The acceptable keyword density is 2-3% according to latest search engine algorithm changes. Latent Semantic Indexing (LSI) is another SEO tactic which must be incorporated in your every article.

Your article must contain minimum 400-500 words for maximum search engine exposure and to improve the overall content quality of your article. There are other less known SEO factors which you can research on the Internet to further improve the efficiency of your articles.

3) Effective article submission strategy

Today there are literally thousands of article directories available on the internet. Your first task is to identify the most popular and the search engine friendly article submission sites. Do not waste your time on submitting your content to less effective websites. You must focus on the article directories which have already established loyal reader base and search engine spiders must regularly visit these sites.

You can use article submission service offered by popular and reliable SEO content submission service providers in order to reduce your submission time and to gain faster search engine exposure.

source:

http://www.howtospoter.com/web-20/seo/article-submission-for-seo

49 Ways to Build Your Brand Using Online Marketing

Building a brand from scratch is not an easy thing to do, especially if you are in a market that is very competitive. How does one start to rise above the noise to distinguish themselves as a heavy hitter? What techniques and tricks can you use to reach your brand awareness goals? Below I have outlined some of the most effective ways to build your brand using online marketing techniques.

Video Marketing:

1. Create videos that research proves will do well on the sites you are marketing to. Usually funny videos and tutorials tend to do well.

2. Decide what video marketing stance you are going to approach with your video marketing: Cut the video and add branding before something funny or interesting happens to redirect the viewer to your site. Or allow the entire video shown to allow for more viewers and impressions.

3. Initiate streaming rich media ads on videos.

4.Purchase pre-roll or post-roll ads on videos.

5. Distribute your video across these multiple video sharing sites.

Conversational Marketing

6. Leverage sites like Sponsored Reviews in order to create a viral buzz online regarding your brand.

7. Join as many forums as you can adequately sustain a quality contributor.

8. Get to know who the industry voice is for your niche and post comments on there blogs.

9. Contribute to online groups like google groups and myspace groups.

10. Market yourself by adding a blog.

11. Use advanced techniques to gain RSS subscribers for maximum exposure.

Pay Per Click

12. If you have a larger budget create an account on the top tier pay per click networks, Google, MSN and Yahoo!.

13. If you have a smaller ad budget go with Google and some tier 2 and tier 3 networks.

14. A great way to get branding is to get those impressions. Try giving 3^rd tier networks a try but know that conversions may be lower on 3^rd tier networks.

15. Utilize keycompete to get a good base on competitor PPC advertising.

16. Do extensive keyword research to find optimal exposure and converting keywords.

17. Try to find niches and keyword markets to target that are not as heavily competitive but are highly trafficked so your cost per click will be way down.

18. Mind your ad quality.

Social Media Marketing

19. Stay as ethical as you possibly can.

20. To successfully leverage your social media for online marketing you need to really be active in your communities, ergo is best to have power accounts on a few social media sites rather then trying to manage many of them across multiple networks. Find your niche.

21. Initiate social bookmarking campaigns online.

22. Create content to support edits in wikipedia.

Email Marketing

23. Team with companies with double opt in lists

24. Sponsor mailing lists with companies who have a wide subscriber base.

25. Try to leverage DBA lists

26. Setup a network of sites geared towards lead generation. By capturing these leads you can use them for yourself or sell them to leading lead brokers.

Mobile Search Marketing

27. Create a click to call campaign

28. Develop a mobile version of your site.

29. Include jump links below your content as normal navigation on a mobile search page can cause problems when viewing on mobile devices.

Search Engine Optimization

30. Optimize all title tags and meta data according to your rev mix.

31. If you are having problems ranking internal pages for there given keyword terms consider developing an effective silo.

32. Develop search engine friendly html sitemap.

33 Develop quality internal linking structure.

34. Create optimized html source code.

35. Create optimized robots.txt

36. Create optimized XML sitemap.

Affiliate Marketing

37. Create accounts in the 2 major affiliate networks, link share and commission junction.

38. Evaluate your competitions affiliate program

39. If you do not have an affiliate option for your services or products then think about creating one because the chance to have others advertise your products and services is a great way to get exposure and build your branding.

40. Incentavize your affiliate deals to attract the affiliate and the consumers.

Banner Advertising

41. Examine potential sites demographics.

42. Get media break outs

43. Consider Portal Advertising

44. Weight your cost per acquisition model between the cost of CPM and CPC banner advertising.

Application Marketing

45. Create a marketing campaign on Instant messangers

Contextual Advertising

46. Initiate a PFI (pay for inclusion) campaign for in bound links with sites likeText Link Brokers.

47. Consider Pre Sale pages or Hosted Marketing packages.

On to offline Marketing

48. Clothing is one of the best ways to market a product and service on and offline. By creating clothing that is branded with your logo and services you can ad this clothing line to online shopping sites and having people wear your clothes with your branding obviously increases your brand awareness.

My last and final tip is to make sure that everything you do can be tracked and measured via an accurate web analytics system. If you can afford it I would recommend click tracks. If that is to expensive for you then you might consider web trends. Many of these tips can not only improve your online marketing success but can increase the value of your own site allowing you to be paid much more for your sponsored reviews..

source:

http://blog.sponsoredreviews.com/?p=67

Does W3C Validation Affects SEO?

This was the question that I was trying to answer myself after I have redesigned my theme and I noticed that not everything was perfect. When I started analyzing  my home page, I’ve noticed that a lot of html validation errors existed. When I tried to analyze deeper an article, the amount of errors doubled and I really started to freak out thinking that my SEO would be greatly affected and I would not receive too many visitors from Google.

After analyzing what the errors consisted of, I have started to correct some of them, but regardless of how many I was fixing, others kept popping out. Then it crossed my mind that it would be a good idea to analyze some of the bigger sites that I was visiting to see how W3C Validation Affects their SEO. After doing an analysis on 3-4 sites I saw that all had problems with html errors but still they received a lot of visitors from Google and had a high PR. Then, just to be sure, I looked for  the opinion of some respected SEO’s regarding the subject.

Respected SEO’s on W3C Validation:

1. Aaron Wall, of  SEOBook:

If you want to get links from web designers who charge high rates then W3C validation is important to SEO, otherwise it has little direct importance outside of ensuring proper rendering to end users. When one visits Amazon.com or Google or Yahoo! (or just about any billion Dollar+ internet company) they will find a website that doesn’t validate. Why is that?

2. Brent Payne, SEO Director for Tribune

I like to keep errors under 25 or so, though Tribune has 100+ errors. Perfect code, I don’t think is necessary but you don’t want to have too malformed of HTML. Some say it is a ranking factor, I say you just don’t want to have stuff that is too unexpected for the bots.

3. Dennis Goedegebuure, Senior Manager & Head of SEO at eBay Inc.

It depends on the type of errors and how many, it all depends on whether the crawler can actually read the real content of the page.

4. Matt Cutts the official voice of Google

Here is a video with what Matt has to say regarding the problems:

With Respect to Effect of W3C Validation over SEO

As you can see from the above testimonials, validation has no direct impact over SEO and you will not receive any bonus from Google. But this doesn’t mean that you don’t have to fix some of the problems to make the site more appealing to the visitors and have a really speedy website.

Just try not to lose too many hour over this and just let it be.

source:

http://www.bitdoze.com/seo/does-w3c-validation-affects-seo/#

How Keyword Density, Frequency, Prominence And Proximity Affects Search Engine Rankings

In this article, I explain the difference between keyword density, frequency, prominence and proximity, and how they affect search engine rankings.
Keyword Density
Keyword density refers to the ratio (percentage) of keywords contained within the total number of indexable words within a web page.
The preferred keyword density ratio varies from search engine to search engine. In general, I recommend using a keyword density ratio in the range of 2-8%.
You may like to use this real-time keyword analysis tool to help you optimize a web page's keyword density ratio.
Keyword Frequency
Keyword frequency refers to the number of times a keyword or keyword phrase appears within a web page.
The theory is that the more times a keyword or keyword phrase appears within a web page, the more relevance a search engine is likely to give the page for a search with those keywords.
In general, I recommend that you ensure that the most important keyword or keyword phrase is the most frequently use keywords in a web page.
But be careful not to abuse the system by repeating the same keyword or keyword phrases over and over again.
Keyword Prominence
Keyword prominence refers to how prominent keywords are within a web page.
The general recommendation is to place important keywords at, or near, the start of a web page, sentence, TITLE or META tag.
Keyword Proximity
Keyword proximity refers to the closeness between two or more keywords. In general, the closer the keywords are, the better.
For example:
How Keyword Density Affects Search Engine Rankings


How Keyword Density Affects Rankings In Search Engine
Using the example above, if someone searched for "search engine rankings," a web page containing the first sentence is more likely to rank higher than the second.




source:
http://www.mikes-marketing-tools.com/marketing-tips/keyword-densities.html

New Version of HTML - HTML 5

HTML was developed by the W3C until 2004, when members of the HTML working group grew disturbed with the direction the W3C was going with HTML. They felt that the W3C was not paying enough attention to the real-world development needs of the language and focusing too much on XML and XHTML. So they formed a new group called WHATWG (Web Hypertext Application Technology Working Group) devoted to evolving the Web. They started by working on a new specification of HTML - HTML 5.

HTML 5 is a new version of HTML 4.01 and XHTML 1.0 focusing on the needs of Web application developers as well as evolving HTML and addressing issues found in the current specifications.

You Can Use HTML 5 Right Now

While the HTML 5 specification (also on the W3C as a Working Draft) is not finalized yet, you can use it with any browser that supports it or any part of it. For example, many Web browsers currently support the [a href='http://www.whatwg.org/specs/web-apps/current-work/multipage/the-canvas-element.html]canvas element. This element is used to draw graphics with scripting. It is currently supported by Safari, Firefox, Opera, and IE 8.

Why Should You Learn HTML 5

HTML 5 is the newest specification for HTML, and many browsers are going to start supporting it in the future. One nice thing about HTML 5 is that it attempts to stay backwards compatible. So if you don't want to learn it just yet, you don't need to.

If you build Web applications you will eventually want to learn HTML 5. There are a lot of new attributes and tags built just for Web applications. For instance, there are a number of new event handlers for drag and drop:

ondrag
ondragstart
ondragend
ondrop
And many more.

At this point in time, there is not a lot of support for HTML 5, but that support is growing all the time. By staying abreast of the changes you'll be prepared when they become widely available for use.

source:
http://webdesign.about.com/od/html5/qt/what_is_html5.htm

7 Steps to Get Your New Site Indexed in 24 hours

Most SEO’s will advise you to buy an existing site/domain (lots of age benefit), but there are times when you need to start from scratch with a fresh domain. It can sometimes take a couple of weeks to get a new domain indexed by Google (even longer to start ranking!). In order to speed up the process of getting your site indexed quickly, even in 24 hours, follow the steps outlined below:

1) Create 5 pages of content
Skip the “under construction” page and write several pages of real content, at least a few paragraphs.

2) Create Internal Links to your Pages
Put the content in a template with a menu structure to make this step easier. You can find free templates at oswd.org and other places, at least to get started. Link to the content through the menu, and if you have a major landing page, link to it from the content of a page or two.

3) Tag on Social Bookmarking Sites
After just a few minutes to create an account with these sites you can submit a link to your site. This gives you an instant way for Google and other search engines to find your site because these social bookmarking sites get visited by the search engine bots (like the Googlebot) quite regularly. A few bookmarking sites to recommend: Del.icio.us, BlinkList, StumbleUpon.com, and Furl. Make sure you tag them with common words, like those you find on their tag clouds (BlinkList has a good one, just scroll down on the page to see it).

4) Comment on popular and recent blogs (with your link)
Find 5 blogs that are fairly popular, relevant to your site, and have a recent blog post (last day or two). Read the post and add a comment that contributes to the discussion, including a link to your site in the URL field.

5) Create, Submit, and Ping your XML Sitemap
You can create a free XML sitemap here then upload the file to your site (just save it as sitemap.xml). Then ping Google with your sitemap by typing in the following URL in your browser, replacing the domain name with your own:

http://google.com/webmasters/sitemaps/ping?sitemap=http://www.mysite.com/sitemap.xml

Next, create an account with Google Webmaster Central, add your site, and submit your XML sitemap.

6) Install Google Analytics
Add Google Analytics (free) to your site. Don’t forget to verify your site with them to get the data collection started.

7) Run some Google Ads
Create an account with Google Adwords and start running some ads, even if its just for the domain name, company name, or some long tail keywords. Google has to go to your site because of their quality score, which includes “your landing page quality”. Just spend a couple of bucks and it can help jumpstart the indexing.

With these steps, you should see your site indexed fairly quickly. I can’t guarantee the 24 hours, but it is possible. At the very least it will speed up the indexing significantly (from weeks to days). Look for the “googlebot” to visit in your site analytics. Then look for your site to show up with Google by doing a search with the site: operator (for example, site:sphinn.com). Enjoy!

source:
http://www.soloseo.com/blog/2007/11/26/7-steps-to-get-your-new-site-indexed-in-24-hours/

Search Engine Marketing

WHAT IS SEM?

Search engine marketing, or SEM, involves using search engines to a company's best advantage, employing strategies to direct increased internet traffic towards a site and therefore enhance sales opportunities. For the most successful plans, SEM is grounded in detailed research. WebDynamic works hard to offer the most advanced resources and capabilities for analysis, providing the most effective SEM solution possible.

Because SEM is a new and constantly changing area, WebDynamic works to stay ahead of all the latest developments. For effective SEM Australia wide, call us now and see how an innovative internet marketing solution can help you achieve your goals.

WHAT ARE THE ADVANTAGES OF SEM?

SEM offers you many benefits, allowing you to reach beyond the limits of traditional marketing techniques. When you choose WebDynamic to develop an internet marketing strategy for your needs, you get the advantages of:

Great leverage- Effective SEM enables you to attract millions of potential customers quickly and directly

Low risk, cost-effective solutions- SEM saves money and lets you avoid many of the risks associated with traditional marketing techniques

Measurable results- WebDynamic can monitor how well your strategy is working and track how and why your customers are finding you

Exact targeting- We allow you to reach precise demographic groups, targeting the right sort of visitor to your site to maximize sales opportunities

For quality SEM Australia wide, call WebDynamic now. Our experienced web strategists are waiting to show you how SEM can turn your business around.

HOW DOES SEM AFFECT MY BRAND IMAGE?

As well as giving you more sales opportunities, an SEM strategy benefits your company by creating a strong brand presence on the web, enhancing your image as a credible and reputable business. Your company will benefit from:

Visibility- SEM helps to make it easier for customers to find your services and contact details

Exposure- When more people hear about your business, SEM increases your chances for future sales opportunities

Credibility- SEM works to enhance your reputation as a legitimate and professional company

Brand awareness- Your name is more likely to be noticed and remembered when it is constantly popping up in search engine listings

ACHIEVE YOUR GOALS WITH QUALITY SEM

WebDynamic offers professional internet marketing strategies for all kinds of Australian companies, helping businesses to realize their goals. For an effective SEM plan tailored perfectly to your needs, call us now and speak with one of our qualified consultants.

WebDynamic is dedicated to providing the best possible SEM services for clients from all business sectors. Many years of experience has enabled us to fully refine our techniques and processes, so that we can offer you:

Expert procedures- Our experience has taught us the most successful SEM techniques, allowing us to implement your marketing strategy quickly and effectively.

Inside understanding- Our in depth knowledge of audience behaviours and internal search engine processes gives you an inside perspective and a unique marketing edge

Comprehensive research- We have the most advanced tools and resources for research and analysis, helping to tailor your SEM solution directly to your needs

Full in-house services- Avoid the risks associated with third parties- we offer a complete SEM solution package all in one place

ACHIEVE YOUR GOALS WITH QUALITY SEM

WebDynamic offers professional internet marketing strategies for all kinds of Australian companies, helping businesses to realize their goals. For an effective SEM plan tailored perfectly to your needs, call us now and speak with one of our qualified consultants.

Source:

http://www.webdynamic.com.au/sem-australia.html

Tri-fecta of social media marketing on the web

Twitter, Facebook, & MySpace 
These networks are the tri-fecta of social media marketing on the web. Twitter, Facebook, and Myspace currently dominate the social media game with the most users, the most activity, and the highest chance for a successful campaign. While not all businesses do well with social media, everyone should have some sort of presence on these three networks. Depending on your business and your time commitment, you may want to pursue activity on other networks as well, but starting out with these three is a great way to get used to the social media sphere and how to interact with users in this space.

We are going to go in depth with each of these networks, in order to give you the best idea of how to get started, and what to expect from growing your networks socially.

Twitter - What is it?
Twitter is a mirco-blogging network which invites its users to answer a simple question: What are you doing? This question is answered in 140 characters or less. The interesting thing about twitter is that it is not a one to one type of communication tool, it’s a one to many communication tool. So, you can send a message out, instantly to an entire community ready to respond in seconds.

Facebook - What is it? 
Facebook is a social networking site originally exclusive to college students. Building in popularity since it’s inception in 2005, now Facebook is THE social networking service and it’s available to everyone. Built around the idea of a profile, you can connect with former classmates, co-workers, friends, family, etc. It offers many exciting features and truly is the most popular social networking tool at the moment.

Myspace - What is it? 
The originator of the social media frenzy, Myspace is the first big player on the block. Very similar to Facebook, Myspace allows users to create a profile on their network, and connect with others via messages, comments, and group communities. While many businesses tend to shy away from Myspace due to its sorted past, it is still a powerful social network, and could be a good place for certain kinds of businesses to network.

source:

http://www.customermagnetism.com

Google Architecture

Google Architecture

Google Search Engine works upon its own algorithm to present the results for every search query. The algorithms are kept secret but there are certain rules which are followed and need to be understood keeping the website optimization in view. Following is a generalized working of Google’s search engine.

Google Architecture: Web crawling is carried out by several distributed crawlers. 

ndexing is done in three fundamental steps.

1. Parsing 

2. Indexing documents into Barrels

3. Sorting

Then the ranking system comes into play. Google maintains much more information than any other typical search engines like Yahoo & Bing. Every hit list contains position, font and capitalization info. Google’s ranking system is designed such that no particular factor is given too much focus. For a single word query google will look at the hit list for that keyword. The hits are considered as different types (title, anchor, URL, plain text large font, plain text small font….) where each has its own type-weight.

Google is successful in giving the most relevant results for different search queries because of such control measures and filter processes. So according to Google search engine news, keep it simple and original to rank better in their search results.

source:-

http://search-engine-news.blogspot.com

Three Tips to Better Manage Your Social Media Marketing Campaign

If you are still "testing the waters" when it comes to social media marketing, which are behind the times. Social media marketing has matured beyond the stage of trial and error and has become a critical component of any online marketing campaign. Some web marketers have even said they would be willing to give up their website through their social profiles if I had to choose (not something I do recommend, for the record). The point is that almost everyone knows they need to get a social media campaign marketing course, but many are still a little fuzzy on the details hard.

Here are 3 tips to better manage your marketing campaign social media:
1. Create bios first
All social networks, large or small, allows users to create a profile description of themselves. However, each network has a different idea about the kind of information you get to share and how much space you have to do in Facebook and Twitter See, for example. Facebook gives you a virtually unlimited space to present your company and your brand. Twitter gives you about two sentences. Both streamline the process of creating profiles on social networks and ensure that the information and messages are consistent, develop different profiles of different lengths before starting his campaign.

2. Decide who will be your "voice"
Almost all of the marketing department has a viable claim as to why you should manage your marketing campaign social media. PR says it should be in charge because they are accustomed to being the public voice of your company. SEO expert says it should be in charge, because he knows how to use social media to create a strong portfolio and brand relationship online. The creative team, brand manager, etc all have the same reasons. No matter what you decide to hand over the reins, just make sure that someone in charge and responsible for coming through their social profiles. Having one person in charge shall ensure that its brand remains intact and consistent in your messaging.

3. Emerge from the Big 3
You have to be on Facebook, LinkedIn and Twitter, but that does not mean you only have to be in such networks. There are literally hundreds of smaller niche networks, so you can develop a community. Just because they are small does not mean they are not valuable! It might even be a social network that appeals directly to his audience, making it potentially more powerful than any other network could join. Just remember that if you join a network, there is much value in taking time to really build a community around your brand. If only the creation of profiles for a link, you are not doing much to add real value to your campaign.

These three are just to get the ball rolling in campaign social media marketing. Obviously you need a lot of work and time to run a successful social media campaign. But this is a blog for another day.

Long tail keywords - PPC Beats Long Tail Keywords

After years of selling in Internet, we have come to realize that a more creative sales plan is PPC advertising. Adwords pay per click, however, has its drawbacks. If you think marketing has been really small keyword, mounts a chance of losing a lot of money. It is quite a surprising statement to tender for the same keyword with some knowledge of marketing, rather than having an income to outperform their competitors. That's one reason I suggest to broaden their horizons through the regulation of long tail keywords with PPC improved formula.

Long tail keywords are treasures that employers shadow home shopping operation mostly do not realize it. A keyword in the queue lengthens a password against a singular word. Instead of regulating a keyword related to the subject, you can put together for a long tail keyword as a way to get item. Long tail keywords have actually been in effect since not all people just dig a singular word, today the majority of Internet searches is an alphabet soup of mixed.

Living in famed make use of the word of long tail keywords in your PPC advertising campaign, regulating the collection of keywords as a tool for Google AdWords keywords and SEO Book. These supports have now been used to produce a volume of competitors to a current buzzword. You also will be means to find out how the majority of searches per month for each keyword is created. In more than help win a PPC keyword tool promotion costs of a series of keyword phrases, due to the momentum of his campaign.

Using long tail keywords usually do not help me to beat a price promotion despite PPC also helps me get the chain on the first page with my blogs and articles. Long tail keywords has been forced to sectors of the campaigns of PPC on my machine to create income online. Before dropping out of the regulation of pay per click promotion indicating a long tail regulate cruise keywords in your campaign.

How Can US internet providers hijack users' search queries ??

Searches made by millions of internet users are being hijacked and redirected by some internet service providers in the US. Patents filed by Paxfire, the company involved in the hijacking, suggest that it may be part of a larger plan to allow ISPs to generate revenue by tracking the sites their customers visit. It may also be illegal.

Reese Richman, a New York law firm that specialises in consumer protection lawsuits, today filed a class action against one of the ISPs and Paxfire, which researchers believe provided the equipment used to hijack and redirect the searches. The suit, filed together with Milberg, another New York firm, alleges that the process violated numerous statutes, including wiretapping laws.

The hijacking seems to target searches for certain well-known brand names only. Users entering the term "apple" into their browser's search bar, for example, would normally get a page of results from their search engine of choice. The ISPs involved in the scheme intercept such requests before they reach a search engine, however. They pass the search to an online marketing company, which directs the user straight to Apple's online retail website.

More than 10 ISPs in the US, which together have several million subscribers, are redirecting queries in this way (see below for a complete list). None of the companies would comment on the redirection scheme, but evidence collected by Christian Kreibich and Nicholas Weaver at the International Computer Science Institute in Berkeley, California, who discovered the redirection and have been monitoring it for several months, suggest that the process generates revenue for the ISPs.

The Berkeley team has identified 165 search terms, from "apple" and "dell" to "Safeway" and "bloomingdales", that are passed to marketing companies and then redirected to the appropriate retail website. The marketing companies include organisations like Commission Junction, a Santa Barbara, California, a firm that retailers pay to supply traffic to their websites.

Organisations that provide Commission Junction with traffic, which may include Paxfire and the ISPs the Berkeley team monitored, receive a cut of any purchase their users make. The cut is typically around 3 per cent. Commission Junction said that it was investigating the behaviour identified by the Berkeley researchers.

source - newscientist.com